Trademark Basics
How trademarks protect brand names, logos, and business identity — and why they're different from patents.
Why this matters
If customers know you by a name or logo, that identity may be one of your most valuable assets. Trademarks are often the right starting point for business owners.
What is a trademark?
A trademark protects words, phrases, symbols, or designs that identify the source of goods or services — like your business name, logo, or tagline. It helps customers distinguish your brand from others in the marketplace.
Trademark vs. patent
Patents generally protect inventions. Trademarks protect branding. If you're launching a business or selling under a specific name, trademark basics may be more relevant than patent basics.
Common first steps
Many entrepreneurs start by searching whether similar names or marks already exist, then learning about registration options. Community IP can help you understand options and connect with intake support when appropriate.
Ready for a next step?
This guide is for general orientation. Submitting a form does not create an attorney-client relationship. Formal services, if available, are confirmed separately.
Important information
Submitting a form through this website does not create an attorney-client relationship. Community IP may provide education, intake support, mentoring, and, where appropriate, patent filing assistance through licensed patent practitioners. Any formal representation or patent services must be confirmed separately in writing. Please do not submit confidential or time-sensitive information unless and until Community IP confirms that it is appropriate to do so.
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